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The latest integrated marketing campaign by bank alfalah approaches bank loyalty points with a competitive angle the campaign, by ogilvy mather, is meant to convey. Ogilvy & mather announces global restructuring a number of structural and leadership changes look to consolidate the network's sub-brands and improve efficiency.
Lucy lieberman program management officer at ogilvy usa location greater new york city area industry marketing and advertising. Ogilvy & mather is evaluated in terms of its swot analysis, segmentation, targeting, positioning, competition analysis also covers its tagline/slogan and usp along.
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